Privacy Policy

1. Introduction

Executive Swift Travel Ltd. ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services, visit our website, or interact with us.

We are registered in the United Kingdom and comply with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). Our data protection practices are designed to ensure your personal information is handled securely and in accordance with applicable laws.

2. Information We Collect

2.1 Personal Information

We collect the following personal information:

• Contact Information: Name, email address, phone number, postal address
• Booking Information: Pickup and drop-off locations, travel dates and times, passenger details
• Payment Information: Payment method details (processed securely through our payment providers)
• Travel Preferences: Vehicle type preferences, special requirements, flight details
• Communication Records: Emails, phone calls, and other correspondence

2.2 Technical Information

• IP Addresses: Logged for analytics, security monitoring, and service optimization
• Website Usage: Browser type, device information, pages visited, session data
• Cookies: Small text files stored on your device to improve website functionality
• Analytics: Website performance and user behavior data

2.3 Location Data

• GPS coordinates for pickup and drop-off locations (with your consent)
• Location data for service delivery and route optimization
• Real-time tracking during service provision (when applicable)

2.4 Search Tracking Data

To improve our services and understand user behavior, we collect search-related data:

• Search Queries: Location searches, destination preferences, and travel requirements
• Search Behavior: How users interact with our search functionality and booking forms
• Location Data: Geographic coordinates when available for search locations
• Technical Information: IP address, browser type, session data, and page interactions
• Search Results: Number of results returned and user selections

3. How We Use Your Information

3.1 Service Provision

• Process and confirm your bookings
• Provide transportation services
• Communicate with you about your journey
• Handle payments and invoicing
• Provide customer support

3.2 Business Operations

• Improve our services and customer experience
• Analyze usage patterns and trends
• Develop new features and services
• Ensure compliance with legal obligations
• Prevent fraud and ensure security
• Optimize search functionality and location services
• Understand popular destinations and travel patterns

3.3 Marketing and Communications

• Send service updates and important notices
• Provide promotional offers (with your consent)
• Send newsletters and marketing materials (with your consent)
• Conduct customer surveys and feedback collection

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

5. Information Sharing

5.1 Service Providers

• Payment Processors: Stripe and other secure payment providers
• Technology Partners: Google Places API for location services
• Communication Services: Email and SMS service providers
• Analytics Providers: Google Analytics for website performance

5.2 Legal Requirements

• Comply with legal obligations and court orders
• Respond to law enforcement requests
• Protect our rights, property, and safety
• Investigate potential violations of our terms

5.3 Business Transfers

• In the event of a merger, acquisition, or sale of assets
• With your explicit consent for specific purposes
• To trusted partners under strict confidentiality agreements

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption: All data is encrypted in transit and at rest
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Audits: Security assessments and vulnerability testing
• Staff Training: Regular data protection training for all employees
• Incident Response: Procedures for handling data breaches

7. Search Tracking and Analytics

We use search tracking technology to improve our services and understand how users interact with our website. This helps us optimize our booking process and provide better location-based services.

7.1 What We Track

• Search Queries: Location searches, destination preferences, and travel requirements
• User Behavior: How users interact with our search functionality and booking forms
• Location Data: Geographic coordinates when available for search locations
• IP Addresses: Logged for analytics purposes, security monitoring, and service optimization
• Technical Information: Browser type, session data, and page interactions
• Search Results: Number of results returned and user selections

7.2 How We Use Search Data

• Improve search functionality and location services
• Understand popular destinations and travel patterns
• Optimize our booking process and user experience
• Identify areas for service improvement
• Analyze website performance and user engagement
• Monitor for security threats and prevent abuse
• Generate analytics reports for business intelligence

7.3 Data Retention and Cleanup

7.4 Your Control

• You can disable cookies in your browser settings to limit some tracking
• Search tracking is based on legitimate interest and does not require explicit consent
• You can request deletion of your search data at any time by contacting us
• Search tracking does not affect the core functionality of our booking services
• IP addresses are automatically anonymized after 90 days for privacy protection
• You can use a VPN or proxy service to mask your IP address if desired

8. Data Retention

We retain your personal data only for as long as necessary:

When we no longer need your personal data, we will securely delete or anonymize it in accordance with our data retention policies.

9. Your Rights

Under UK data protection law, you have the following rights:

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

10. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you of significant changes via email or website notice
• Provide you with an opportunity to review and accept changes
• Maintain previous versions for your reference

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.